The .com.sg domain name, a Singapore country code top level domain (ccTLD), is now extremely popular among registered Singapore businesses as it shows the identity of Singapore, a land of great business opportunities and wealth.
Moreover, a .com.sg domain increases customer trust because only legally registered businesses in Singapore or Singaporeans can register.
Computers connected to the Internet are identified by a unique series of numbers called an IP (Internet Protocol) address. It is a unique numeric address – a string of numbers that is difficult for most people to remember.
An IP address is like your home mailing address. If someone sends you a letter by postal mail, they must have your physical address. Similarly, an IP address is the physical address of your online presence.
But imagine if you had to remember something like “184.108.40.206” every time you wanted to connect to yahoo.com, it would be a giant pain! In 1983, the Domain Name System (DNS) was invented to help people connect to specific computers and content.
A domain name is the name of your website – it is where other people can find you online.
Selecting a good domain name for your website is extremely important. Once you choose and go public with one, you’ll likely have to keep it for a long time.
Here are some tips on choosing a good domain name:
Choose a domain name that reflects your business.
Choose a domain name that can be a brand.
It must be easy to pronounce if you want it to be easily remembered.
.com or .com.sg are still the gold standard – always go with those if possible.
Make it as short as possible.
Don’t use one that could infringe on others’ trademarks.
If your ideal SLD isn’t available, be creative without compromising your brand.
A domain name should ideally be intuitive – people should be able to quickly figure out what you do.