1B1R Pte Ltd | Management Team
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Dato’ Brans Ong, who has been minded with more than 15 years of experience in the different fields of the company’s primary business. He mainly deals with Marketing and Branding projects with companies who are readily expanding in Singapore and the Asia Pacific Region and Meddle East.


Dato’ Brans is also actively engaged in charity and social works. He is currently the appointed District Chairperson of Entrepreneurship – Lions Club of Singapore

Mr Jacky Tai

Founder & Principal Consultant
Unbroken Branding Pte Ltd

Jacky believes that when a company has the right brand strategy and executes this strategy consistently, it will create an unbroken winning streak that transforms the business into a powerful brand. It was this idea which had inspired him to name his firm Unbroken Branding. Prior to this, Jacky was the director of brand strategy at PwC Singapore after his former consulting firm, StrategiCom, was acquired by PwC.

Jacky is the author of 6 highly-acclaimed brand strategy books, including B2B: 10 Rules To Transform Your Business Into A Brand; Killer Differentiators: 13 Strategies To Grow Your Brand; Get A Name: 10 Rules To Create A Great Brand Name; Brand Zero: The Complete Branding Guide For Start-Ups.

Jacky has a degree in marketing from the University of Wisconsin – Madison, and he is also a PMC-certified consultant.

Branding Books Published

Most of our brand strategy methodologies are based on the content published in our branding books. A lot of our successes in helping clients build strong brands are also featured as case studies in our books.


James Lee has been the Director of Sinolion Capital Group for the past 9 years before this, James held positions in both the Economic Development Board (EDB) and The Government of Singapore Investment Corporation Pte Ltd (GIC). In his time at EDB and GIC, James served as the Chinese Representative and China Consultant in the Special Investments division respectively.

James Lee / Chairman