Mr Jacky Tai
Founder & Principal Consultant
Unbroken Branding Pte Ltd
Jacky believes that when a company has the right brand strategy and executes this strategy consistently, it will create an unbroken winning streak that transforms the business into a powerful brand. It was this idea which had inspired him to name his firm Unbroken Branding. Prior to this, Jacky was the director of brand strategy at PwC Singapore after his former consulting firm, StrategiCom, was acquired by PwC.
Jacky is the author of 6 highly-acclaimed brand strategy books, including B2B: 10 Rules To Transform Your Business Into A Brand; Killer Differentiators: 13 Strategies To Grow Your Brand; Get A Name: 10 Rules To Create A Great Brand Name; Brand Zero: The Complete Branding Guide For Start-Ups.
Jacky has a degree in marketing from the University of Wisconsin – Madison, and he is also a PMC-certified consultant.